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Southern California World Music Festival

The Southern California World Music Festival will be making its debut in San Diego this month. This extraordinary event will take place at the Four Points Sheraton on July 28th and 29. Located at 8110 Aero Drive, this Sheraton is in a central part of San Diego that is easily accessible from anywhere in the county. This event will feature two days and two stages of amazing Reggae and World music acts. You can’t beat this ticket price, especially considering all the booked talent.  After the event, there will be an after party with the Tribe of Kings at the Office. Don’t miss the rare opportunity to socialize with the same artists you saw perform earlier that day! This festival is an all ages event, so avid reggae lovers can bring the whole family. An amazing weekend of great music couldn’t be possible without sponsors. Check out these sponsors at the festival: TWINE Hempwear, Green Dream Music Management, Trini-West Records, Irie Nation, Tru Reelz, Irie Lion Entertainment, 420 Nurses, Freedom Fighters Clothing, HUGO’S Ice Cream, and Royal Emperor Sound.  The local talent, as well as the headliners, are all ideal choices for this festival. Personally,  I am excited to  check out local talent  Piracy Conspiracy and Jam Kwest on Saturday. This festival is sure to be an entertaining show for old and young souls alike.

Saturday’s lineup is as follows:


11:30PM…………….Sister Nancy
9:00PM……………..Todo Mundo
8:00PM……………..Shocks of Mighty
7:00PM……………..New Shoes Old Socks
6:00PM……………..Maka & The I Sight Band
5:00PM……………..Indica Roots
4:00PM……………..Arden Park Roots


Identity Festival 2012

Identity is returning for another day of debauchery on August 18, 2012 at Cricket Wireless Amphitheatre. The main stage will be accompanied by a RockStar stage to ensure there will be music playing at all times. Sponsored by iHome, Rockstar, Bed Head, Jagermeister, and Miller Genuine Draft, this event has definitely grown in size since last year’s debut.

This year, LED has booked artists such as Eric Prydz, Excision, Porter Robinson, Paul van Dyk, Hardwell, Showtek, Le Castle Vania, and many more. If you are a house music lover or just love to see half naked chicks bouncing t o the beat, this event won’t disappoint. The all-day, all ages festival starts at 2pm and ends at 11pm. Last year, the energy was palpable as hordes of music lovers poured into the venue to stake out a meeting spot on the grass.

This year they will be allowing one sealed water bottle per person, as well as an empty re-usable water bottle to prevent dehydration;  a smart move for an all-day festival in Chula Vista. People who love to do lightshows for their fellow ravers can bring LED gloves, glowsticks, and hula hoops, as well as a small backpack. There are also non-professional cameras allowed to document the  costumes and scantily clad Read more