Tis the season for models to walk the runways adorned in couture, ready-to-wear and everything in between. Fashion weeks are happening all over the states now. Here in San Diego paradise, fashion week will occur October 1 to October 7.
Fashion Week San DiegoTM was founded in 2008 by Allison Andrews who had the idea of creating a fashion industry event to grow the developing fashion culture in San Diego. The first Fashion Week San DiegoTM took place in October of 2008 at various venues around Downtown San Diego.
Allison is also the President of APA Business Consulting, Inc. She started APA Consulting in 2005 working primarily with fashion clients in both retail and manufacturing.
It’s been four years since your last fashion week in San Diego. What can attendees expect?
A bigger and better show. Our live entertainment this year and the designer collections are so impressive!
What is different for 2012?
A lot, we have been through our growing pains and have learned from them. It’s a large event and every year we (the team) get better.
How were you able to get the various designers to collaborate?
All designers had to do an application and go through a three part interview to be a designer in Fashion Week San Diego. We interviewed a total of 34 then cut to 18 to 14.
What has been the most challenging aspect of this event?
Getting the community and industry Read more