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Fashion Week San Diego

Tis the season for models to walk the runways adorned in couture, ready-to-wear and everything in between. Fashion weeks are happening all over the states now.   Here in San Diego paradise, fashion week will occur October 1 to October 7.

Fashion Week San DiegoTM was founded in 2008 by Allison Andrews who had the idea of creating a fashion industry event to grow the developing fashion culture in San Diego.  The first Fashion Week San DiegoTM took place in October of 2008 at various venues around Downtown San Diego.

Allison is also the President of APA Business Consulting, Inc.  She started APA Consulting in 2005 working primarily with fashion clients in both retail and manufacturing.

It’s been four years since your last fashion week in San Diego.  What can attendees expect?

A bigger and better show. Our live entertainment this year and the designer collections are so impressive!

What is different for 2012? 

A lot, we have been through our growing pains and have learned from them. It’s a large event and every year we (the team) get better.

How were you able to get the various designers to collaborate? 

All designers had to do an application and go through a three part interview to be a designer in Fashion Week San Diego.  We interviewed a total of 34 then cut to 18 to 14.

What has been the most challenging aspect of this event?

Getting the community and industry Read more

Fashionation Live June 8th

Join us Friday June 8th at the Four Points Sheraton for a special night of Fashion! The event is called Fashionation Live and will have live performances, artist showcase and booths to buy the clothes that you see on the runway. This event is being produced by Parris Harris and Justin Sampas and has a unique collaboration of artist and entertainment. Brit boy clothing produced by Brian Terry  will be headlining the event with a wide selection of looks and outfits. Justina Kerth will once again be joining us from Arizona with her female fitness line Fit’fatale . Porscha Starr will be once again be showcasing her lingerie collection and Kassaye Bekele will be bringing his clothing line Bella Briela  which consists of an elegant collection of flowing dresses. Also in attendance will be Andre Soriano  and his product line can be summarized by his slogan “I make women look beautiful.” John James will be Read more

Extraordinary Designer By: Melissa Michaels

From Iran to Europe to New York and now here in beautiful San Diego…Rollers, meet my personal designer, Soheila Guignard who is the owner of the intimate Mona Lisa Boutique.

When do you first realize you wanted to be a designer?  When I had my first child, my son in Denmark. I bought my son clothes.  I realize I could make better clothes for him so I bought a sewing machine.  My great-grandmother was a tailor.   It was in the family.  I moved to Europe at 18 to pursue my passion for design.  I lived in Istanbul, Turkey for a year.

 Where did you study fashion design?  In Denmark at Beklaedningsfagskolen… that’s Danish.  It was a five year program. My first year, I was saturated with the fashion industry wealth of information.  The second year, I worked with leather.  Third year, I worked with fabric and learned texturizing in London.  My fourth and fifth year, I designed collections.  I made four collections in college.  I did an internship in Germany where I was a political refugee.  They hired me by the time I graduated. Then I came to the United States and landed in New York where I got my green card.  My first job here in the states was in a boutique in Manhattan named Kont.

 How did you choose San Diego to set up shop?  My cousin moved from Paris to San Diego and Read more